Moodboard

Indie mv moodboard by emily-a-l featuring a denim miniskirt

This is my moodboard for the fashion I want Ayeasha, Katie and Jameen to wear in the music video. I want their clothing to match the current season. I also want their clothes to be appropriate for the cold weather. I want them to wear similar kinds of clothes to show they're all together in a group. This mood board fits with the time of year and it also would represent the genre of indie well considering the location in which the music video will be filmed and the atmosphere of the music. I added some items of clothing that are currently trendy as the song is indie-pop so I wanted to represent both genres together.

Storyboard

Practical Production Treatment

Practival production treatment from emilylacey16

Casting

Audience Profile

Location Recce

Audience Research

Audience Reseach

 I created a questionnaire using surveymonkey.com to gather information from my target audience. I wanted to find out the demographics of the audience. I asked them questions I thought would be interesting and useful to find out the answers to.

 

I posted the questionnaire on twitter and tumblr and asked people to retweet/reblog in order for more people to see it and fill it out.

Test Video

I uploaded a video to youtube with the song to make sure there would be no copyright issues and after a day there was a notice on my video saying that the claimant of the copyrighted content is allowing me to use their content.

Music Video Treatment

Filming Experiments

I did some experiments because I wanted to try moving the camera around and

I practiced using depth of field while filming.

Transition Music Video

While making this music video I learnt and developed many skills. I learnt how to work in a group to plan a lip sync music video. This involved using the lyrics to help us generate ideas and create a storyboard. I also learnt how to use the camera equipment effectively to get the kinds of shots we wanted to use. Once everything was filmed I then began to use Adobe Premiere Pro CC to edit the video. While using this programme I learnt how to cut clips to the length I wanted, mute the sound from those clips so it couldn't be heard over the music, how to add text and sync the video to the video. I think it's important to remember to film twice as much footage as I think I need next time because we ran out of footage while editing this music video which is very clear when you watch it.